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Build brand loyalty with the Customer Advisory Board
Sparked is excited to announce the next phase of social media engagement: The Customer Advisory Board (CAB). We developed CAB as Facebook plugin or mobile app allowing brands and businesses to better...
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How brands can develop fan-centric activities
At Sparked, we’ve found that there is no one-size-fits-all solution to engage your social media brand ambassadors. But, if you have passionate brand ambassadors, giving them tools to interact and...
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Core fans vs. pool of brand ambassadors
One of the questions we get asked frequently by CMOs is who they should target on social media: should they focus on engaging a larger base of fans or cater to a small core group of passionate and...
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Creating authentic brand experiences on mobile
Mobile has become much, much more than another device to share content; it is an essential opportunity for brands to develop authentic customer experiences. 46% of users log in to social media...
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5 tips to generate consumer advocacy
Marketers are shifting their focus from courting “likes” on their Facebook page to generating content that their fans want to share. When a consumer shares content, they are endorsing it to their...
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Instant engagement or long-term campaign?
Many brands use one-off Facebook campaigns to drive traffic to their site, grow the number of fans, generate new leads, or increase conversion. By offering a special promotion, they can often create a...
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7 tips for delegating your social media campaign
Article written by: Craig Robinson works as Editor for Qwaya. This tool helps you as a marketer with all your Facebook campaigns. Besides writing for Qwaya, Craig takes part in watching and following...
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